Our Story

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Founded in June 2001 by Mario Baro and Humberto Santana, Santana Sales and Marketing Group, Inc. began representing manufacturers of Hispanic foods from all countries of Latin America.

Today we manage a portfolio of consumer packaged goods that encompasses: Asian, Hispanic, Irish-British, Jamaican and Kosher categories. We are one of the very few broker companies that manage both the independent market and large chain supermarkets.

About Us

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 We are a food broker/manufacturer representative for the retail food business. We specialize in ethnic and specialty foods and work to promote, market and sell manufacturers' products to retail operators that sell food products. 

What makes us unique is that we work with Independent Grocery Distributors, Independent Grocers as well as Large Grocery Chains and National Distributors.

Our Experience

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Our planograms and category management set us apart in the independent market highlighting the importance of setting sections to better identify customer needs. 

With our main office in Atlanta, remote offices in Miami, Tampa, Cincinnati and affiliations with agencies throughout the rest of the United States, we are rapidly becoming Premier Ethnic Food Brokers.

We are members of

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